Jenny is the owner and operator of JKE Marketing and Communications, a marketing firm based out of Lancaster, PA. She suggests any prospective entrepreneur to work for a larger company in the same industry for about 3 to 5 years first. Not only will it teach you the ropes but it will help determine whether or not opening your own business is right for you!
Transcript
>> Hi. My name is Jenny Engle, and I'm the owner and principal of JKE Marketing and Communications, a Green Plus certified communications and marketing firm, and basically that entails everything, from soup to nuts. I do business development and sales as well as a lot of the marketing and communications functions, strategic planning and positioning, and of course I have an emphasis on sustainability and helping all of my clients get into more sustainable operations as well while I'm working with them. I've always been very interested in the environment and all things green related, and when as a member of the Chamber we had the opportunity to become green plus certified, I went for that. I was one of the first sole proprietor companies to go through the process and get the certification, and I've been renewed twice now. And my office is in my home, so I had to make sure every time we did a renovation on our home, it was a green renovation. And it's worked out very well for me, and it's a niche that I think is unusual and also helps me with my business. I work with small to mid-sized businesses in the for and nonprofit area, government agencies as well from time to time, and I specialize in strategic planning and content management. But I can as a generalist, I can help them with all their communications and marketing needs, and sometimes I will refer them to other businesses, or sometimes I'll hire a subcontractor.
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